Commerce/Media (PR & Advert) - 3559

Program Summary

Faculty: UNSW Business School

Contact: UNSW Business School Student Centre

Campus: Sydney

Career: Undergraduate

Typical Duration: 4 Years  

Typical UOC Per Semester: 24

Min UOC Per Semester: 6

Max UOC Per Semester: 24

Min UOC For Award: 192

UAC Code: 424100

Domestic Entry Requirements: See Domestic Entry Requirements

International Entry Requirements: See International Entry Requirements


Bachelor of Commerce

Bachelor of Commerce (Major)

Bachelor of Media

Bachelor of Media (Major)

View program information for previous years

Program Description

The handbook provides you with information on the degree structure you would need to follow for the year you commence your study.

If you are a prospective student researching your study options, please visit UNSW Business School website for more information.

The Bachelor of Commerce/Bachelor of Media (PR and Advertising) (B Com B Media(PR and Advertising)) is a 4 year dual award program which combines a highly valued business qualification with a program which aims to develop communication leaders who inspire innovation and change at all levels of society and who adhere to the highest ethical standards.

The B Com component provides students with the fundamentals of business and the opportunity to explore their interests in one of a range of business disciplines. The B Media (PR and Advertising) component provides students with foundational and applied skills, knowledge and capabilities in public relations and advertising. The B Media (PR and Advertising) program is structured to offer a philosophical and cultural foundation in the media studies core, conceptual and practical skills in public relations and advertising.

It is assumed that students have a certain level of knowledge in advanced mathematics in order to cope well with the mathematical or statistical component of a business degree. If you are successful in obtaining a place without this assumed knowledge, you are strongly encouraged to consider studying a Mathematics Bridging Course before starting your degree.

Program Objectives and Graduate Attributes

On successful completion of the BCom component, students will have the ability to:
  • demonstrate business knowledge and apply that knowledge in business problems
  • demonstrate critical thinking and problem solving skills
  • present complex issues in coherent written statements and oral presentations
  • demonstrate understanding of disciplinary issues in a local or global context
  • demonstrate understanding of the principles of working collaboratively in teams
  • understand the social and ethical dimensions in their chosen disciplinary areas
The UNSW BMedia (PR&A) aims to develop students’ understanding of professional communication in contemporary Australian and international contexts. In particular, the program aims to provide students with knowledge of and opportunities to engage critically with debates relating to the fields of public relations and advertising. Students will examine the role and responsibilities of persuasive communication in a democratic society and learn how to add value through engagement in social and environmental innovation and enterprise.

The program will offer students the opportunity to reflect critically upon how their vocational skills operate within and are mediated by political, economic, mediatized and social discourses and the dynamics of industry, governments, markets, consumer cultures, valuing regimes and society. Modes of professional communication including informative, persuasive, political, creative, promotional, digital and interpersonal discourse will be examined.

The program also aims to develop an in-depth understanding of how to ethically engage with publics and communities, creatively engage with communication concepts and production technology, and professionally engage with organisational practices.

The Graduate Attributes for the BMedia (PR&A) component are:
  1. The skills involved in practice-based research.
  2. An in-depth engagement with knowledge about public relations and advertising in the context of media studies.
  3. The capacity for analytical and critical thinking and for creative-problem solving in the contexts of public relations and advertising.
  4. The ability to independently produce effective public relations and advertising texts and to critically reflect on their value and purpose as tools of practice.
  5. The skills to appropriately locate, evaluate and use relevant information to develop content for public relations and advertising.
  6. The capacity for enterprise, initiative and creativity.
  7. An appreciation of, and respect for, the cultural diversity of media audiences, media forms and media delivery contexts.
  8. A capacity to contribute to, and work within, the international community.
  9. The skills required to create, discuss and evaluate public relations and advertising texts in collaboration with others.
  10. The capacity to keep abreast of changes in the audiences.
  11. Platforms, tools and practices of public relations and advertising.
  12. A respect for ethical practice and social responsibility.
  13. The skills of communicating effectively across a range of contexts and platforms in public relations and advertising professions

Program Structure

The Bachelor of Commerce Bachelor of Media (PR and Advertising) consists of 96 UOC of Commerce courses and 96 UOC of Media, PR and Advertising courses as detailed below:

B Com component 96 UOC:
  • Compulsory core courses (24 UOC)
  • Flexible core courses (24 UOC)
  • Major requirements (48 UOC)
B Media (PR and Advertising) component 96 UOC:
  • Media Core (12 UOC)
  • Prescribed Media Elective (24 UOC)
  • PR and Advertising Core (48 UOC)
  • Prescribed Public Relations and Advertising Electives (12 UOC).
Bachelor of Commerce component

Compulsory core courses account for 24 UOC (4 courses)
Flexible core courses account for 24 UOC (4 courses). Students should choose four courses from the following list:
Major requirements: 48UOC in an approved disciplinary stream offered by the UNSW Business School (See Table A), containing at least 18 UOC at level 3. (Note that the 48UOC includes the first disciplinary course(s) in the Core (Compulsory or Flexible). This means that, for the majority of majors, students will complete 42UOC in specified disciplinary courses outside the core.)

Please note: One or more additional courses (i.e. in addition to the core and major requirements) must be taken from within the UNSW Business School to ensure you complete 96UOC of Business courses within the B Com component of this program.

Table A

Approved Majors from within the UNSW Business School:
  • Accounting
  • Business Economics
  • Business Strategy and Economic Management
  • Business Law
  • Finance
  • Financial Economics
  • Human Resource Management
  • Information Systems
  • International Business
  • Management
  • Marketing
  • Real Estate Studies
  • Taxation
Bachelor of Media (PR and Advertising) component

Level I focuses on contextual knowledge of communication industries, Level II introduces communication theory, and Level III of the program deepens students’ knowledge of how such theories play out in society. At each level, an industry specific course in public relations or advertising is offered that augments the conceptual development and offers vocationally relevant knowledge in strategic communication.

Students are encouraged to think beyond industry specific problems to reflect on the broader socio-cultural, political and economic implications of the roles and responsibilities of public relations and advertising. The program focuses, in particular, on engagement, innovation and creativity.

Core Courses:

Media Core

PR and Advertising Core

Level 1

Level 2

Level 3

Prescribed Electives


Level 2
Students will complete any two of the following:

Level 3
Students will complete any two of the following:

PR and Advertising Electives
Students will complete two PR & Advertising Electives from the prescribed electives list available at Bachelor of Media (PR and Advertising).

Note: If MARK1012 Marketing Fundamentals is selected from the prescribed PR & Advertising electives list and is double counted in the BCom then students must complete a prescribed Arts & Social Sciences elective course to bring the total units completed to 96 UOC for the B Media (PR & Advertising) program.

Click here to view the Progression Plan for your Commerce program


High achieving students may undertake honours in the area of their business major by enrolling in 4501 BCom(Hons) program.

After completion of 144 UOC including all of the requirements of the Bachelor of Media (PR and Advertising) dual degree, high achieving students may apply for admission to the Bachelor of Media (Honours) program 4510. A minimum WAM of 70 in the Bachelor of Media (PR and Advertising) component of the dual degree is required for entry into Honours.

Academic Rules

Academic Rules for B Com Component

Please refer to the Program Structure for the academic requirements relating to this program.

Rules relating to the award of the degree of B Com shall apply wherever relevant. Students are advised to consult the Academic Rules for further information

Academic Rules for B Media (PR and Advertising) component

To qualify for the award of the degree at Pass level, a student must:
1. enrol in the Bachelor of Media (PR and Advertising) and complete 96 units of credit;
2. complete the requirements for the core
3. complete the requirements for prescribed electives
4. complete at least 30 units of credit of Level I courses before enrolling in Level II courses
5. complete at least 48 units of credit overall before enrolling in Level III courses

Glossary of Terms

Faculty of Arts & Social Sciences Programs Glossary of Terms - Click here

Important Information

The Academic Rules for the UNSW B Com and B Media (PR&A) and the online enrolment facility provide students with a wide range of course choices. The online enrolment facility checks that students meet the enrolment requirements for individual courses but not that a course complies with Program Rules. Students are responsible for ensuring they are enrolling in accordance with the Academic Rules outlined above. Students should not assume that because they have enrolled in a course online that the course is automatically credited to their degree program.

Award with Distinction

You are eligible for the award of your Pass Degree "with Distinction" if you achieve a Weighted Average Mark (WAM) of at least 75 in all courses and complete at least 50% of the requirements of your award at UNSW.


For information regarding fees for UNSW programs, please refer to the following website:  UNSW Fee Website.

Professional Recognition

For further information, please refer to the Professional Recognition of Programs in the UNSW Online Handbook.

Further Information

Please note that these requirements may be subject to change. Students should always follow the program requirements according to the year they started their degree. For more information please visit Previous UNSW Online Handbooks

Contact:UNSW Business School Student Centre for advice on the BCom component.

tel: + 61 2 9385 3189
location: Level 1, room 1028, Quadrangle Building
Forms, policies and procedures
Frequently asked questions

UNSW Arts & Social Sciences
e-mail: for advice on the BMedia (PR and Advertising) component.
tel: + 61 2 9385 2289
location: Room G1, Ground Floor, Morven Brown Building

Related Program(s)

3502 Commerce
3521 Commerce/Economics
3558 Commerce (International)
3529 Commerce/Science
3584 Commerce / Information Systems
3523 Commerce/Science(AdvMath)
3567 Commerce / Fine Arts

Area(s) of Specialisation