Media (PR & Advertising) / Law - 4751
Program Summary
Faculty: Faculty of Law
Contact: http://www.law.unsw.edu.au/
Campus: Sydney
Career: Undergraduate
Typical UOC Per Semester: 24
Min UOC Per Semester: 6
Max UOC Per Semester: 24
Min UOC For Award: 240
UAC Code: 426000
Domestic Entry Requirements: See Domestic Entry Requirements
International Entry Requirements: See International Entry Requirements
Award(s):
Bachelor of Laws
Bachelor of Media (Major)
View program information for previous years
Program Description
The Bachelor of Media (PR and Advertising) is designed to provide students with foundational and applied skills, knowledge and capabilities in public relations and advertising. The program aims to develop communication leaders who inspire innovation and change at all levels of society and adhere to the highest ethical standards. The BMedia (PR and Advertising) program is structured to offer a philosophical and cultural foundation in the media studies core, conceptual and practical skills in public relations and advertising.
This degree combination is relevant to students interested in becoming media lawyers, or in public sector communication, and public relations.
Level 1 focuses on contextual knowledge of communication industries, Level II introduces communication theory, and Level III of the program deepens students’ knowledge of how such theories play out in society. At each level, an industry specific course in public relations or advertising is offered that augments the conceptual development and offers vocationally relevant knowledge in strategic communication. Students are encouraged to think beyond industry specific problems to reflect on the broader socio-cultural, political and economic implications of the roles and responsibilities of public relations and advertising. The program focuses, in particular, on engagement, innovation and creativity.
Program Objectives and Graduate Attributes
Program Structure
Total Unit Requirements
Law prescribed elective - 6 UOC
Law elective courses - 42 UOC
Media Courses - 96 UOC -please see below
Total 240 UOC
The basic requirements for the Bachelor of Media (Public Relations and Advertising) degree in dual mode (96 UOC) are:
- Media Core (12 UOC)
- Prescribed Media Elective (24 UOC)
- PR and Advertising Core (48 UOC)
- Prescribed Public Relations and Advertising Electives (12 UOC)
MDIAP14751 Public Relations and Advertising
Plan for Media (Public Relations and Advertising) and Law
General Education Requirements
Honours
Please visit the Honours in law website for further information about the current Honours policy (applicable to students who commenced the LLB in 2014 or earlier) and the new policy (applicable to students who commenced the LLB from 2015 onwards).
Bachelor of Media (Honours) program 4510
Academic Rules
- enrol in the Bachelor of Media (Public Relations and Advertising) and complete 96 units of credit;
- complete the requirements for the core
- complete the requirements for prescribed electives
- complete at least 30 units of credit of Level I courses before enrolling in Level II courses
- complete at least 48 units of credit overall before enrolling in Level III courses
A direct link is given below:
Bachelor of Law 4701
Fees
Area(s) of Specialisation