UNSW Handbook Program - Services Marketing - Trsm&Hosp

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Services Marketing - Trsm&Hosp - 3571

Program Description

Program Objectives

Program Structure

General Education Requirements

Honours

Academic Rules

Fees

Professional Recognition

Further information

Related Program(s)

Area(s) of Specialisation

Program Summary


	Faculty: Australian School of Business
	Contact: Australian School of Business Student Centre
	Campus: Kensington Campus
	Career: Undergraduate
	Typical Duration: 4 Years
	Typical UOC Per Semester: 24
	Min UOC Per Semester: 3
	Max UOC Per Semester: 24
	Min UOC For Award: 192
	Award(s):
	Bachelor of Commerce (Major)
	Bachelor of Commerce (Honours)

Program Description

Need information on our business programs? Start your search at the Australian School of Business website.

Students should always follow the program requirements according to the year they started their degree. For more information please visit Previous UNSW Online Handbooks.

The Bachelor of Commerce (BCom (Services Marketing – Tourism and Hospitality)) prepares students for management positions in the rapidly growing tourism and hospitality industries. Students receive rigorous grounding in business fundamentals, as well as major studies in Marketing, Tourism and Hospitality. These studies are combined with hands-on industry training and work experience.

For detailed information on the professional recognition this degree offers please visit Professional Recognition of Programs in the UNSW Online Handbook.

Program Objectives and Graduate Attributes

On successful completion of the BCom (Services Marketing – T&H), students will have the ability to:

demonstrate and apply business, tourism and hospitality knowledge
demonstrate critical thinking and problem solving skills, particularly within the tourism and hospitality context
present complex issues in coherent written statements and oral presentations
demonstrate understanding of disciplinary issues in a global context
demonstrate understanding and apply the principles of working collaboratively in teams
understand the social and ethical dimensions in their chosen disciplinary areas

Program Structure

Students should always follow the program requirements according to the year they started their degree. For more information please visit Previous UNSW Online Handbooks.

Studies leading to the award of the Bachelor of Commerce (Services Marketing – Tourism and Hospitality) degree normally consist of 192 UOC or 32 courses to be completed over 4 academic years. These UOC need to be made up of:

Compulsory core courses
Flexible core courses
Major requirements
One Tourism elective course
Free electives
General education courses

Compulsory core courses account for 24 UOC (4 courses)

ACCT1501 Accounting & Financial Mgt 1A (6 UOC)
ECON1101 Microeconomics 1 (6 UOC)
ECON1203 Business & Economic Statistics (6 UOC)
MGMT1001 Managing Organisations&People (6 UOC)

Flexible core courses account for 24 UOC (4 courses). Students should choose 4 courses from the following list:

ACCT1511 Accounting & Financial Mgt 1B (6 UOC)
ECON1102 Macroeconomics 1 (6 UOC)
FINS1613 Business Finance (6 UOC)
INFS1602 Info Systems in Business (6 UOC)
LEGT1710 Business and the Law (6 UOC)
MARK1012 Marketing Fundamentals (6 UOC)

Majors: Students complete a major in Services Marketing - Tourism & Hospitality (54 UOC) and a major in Marketing (48 UOC). The 48UOC for the Marketing major includes the introductory disciplinary course in the Flexible core courses. At least 18 UOC of each major must be at level 3 or higher.

Tourism Elective accounts for 6UOC. To fulfil this requirement, students complete either LEGT3001 or ECON2117.

Free Electives: Students may have up to 5 (30 UOC) of Free electives. These UOC may be taken in courses within the ASB or from other Faculties.

General Education requirements account for 12 UOC (2 courses) which must be taken outside the Australian School of Business.

Suggested Program plan:

Year 1: Core Concepts and Principles

ACCT1501 Accounting & Financial Mgt 1A
ECON1101 Microeconomics 1
ECON1203 Business and Economic Statistics
SERV1100 Tourism & Hospitality Operational Studies

MGMT1001 Managing Organisations and People
MARK1012 Marketing Fundamentals (recommended flexible core course for Marketing major)
Either ECON1102 Macroeconomics 1 or another flexible core course*
SERV1001 Fundamentals of Tourism

*ECON1102 is required if ECON2117 is taken in Year 3

Year 2: Core Concepts and Principles

MARK2051 Consumer Behaviour
MARK2055 Service Marketing & Management
One flexible core course
SERV2001 Destination Marketing

MARK2052 Marketing Research
One flexible core course
SERV2004 Event Management and Marketing
SERV2003 Service Industry Project

Year 3: Management Techniques

Either LEGT3001 Legal Aspects of Tourism or ECON2117 Economics of Tourism
MARK3054 Market Analysis
A free elective
Another free elective

Choose one Marketing Elective
SERV3001 Managing People for Service Advantage
Choose one Marketing Elective
Another free elective

Year 4: Solutions and Strategies

SERV4001 Tourism Policy and Planning
SERV4002 Entrepreneurship in Services
A free elective
Another free elective

MARK3082 Strategic Marketing Management
SERV4003 Strategic Management in Tourism & Hospitality
12 UOC of General Education courses

General Education Requirements

General Education requirements account for 12 UOC (2 courses) and are to be taken outside the Australian School of Business. These courses allow you to select either courses that were developed especially for the General Education Program (beginning with a GEN code) or to choose 'mainstream' courses that are offered in degree programs in other faculties. For further information about General Education Requirements please refer to the UNSW Online Handbook.

Please note that students enrolled in programs within the Australian School of Business cannot take General Education courses offered by the School. These restrictions also apply to the following courses:

GENL2015 The World of Work
GENL2021 An Introduction to the Australian Legal System
GENL2031 Cyberspace Law
GENL5020 Business Fundamentals
GENL5021 Business Law Basics
GENL5030 Understanding Tax
GENL5031 Tax for Professionals

If students are unsure of their General Education Requirements they should contact the Australian School of Business Student Centre (Ground floor, West entrance, Australian School of Business building)

Honours

High achieving students may apply to undertake honours in the area of their Commerce major. Honours is an additional year of full-time study which provides students with advanced knowledge of their chosen field and develops research and communication skills. Students usually complete advanced courses/seminars and a thesis. Students interested in studying at Honours Level should refer to the relevant Honours plan record for entry requirements and contact the Honours Co-ordinator in the relevant School.

Academic Rules

Rules relating to the award of the degree of Bachelor of Commerce shall apply wherever relevant. Students are advised to consult the Academic Rules for further information

Fees

For information regarding fees for UNSW programs, please refer to the following website: https://my.unsw.edu.au/student/fees/FeesMainPage.html

Professional Recognition

For further information, refer to the Professional Recognition of Programs in the UNSW Online Handbook.

Further information

Entry is by academic achievement and additional selection criteria, for more information please refer to the application procedure.

Please note that these requirements may be subject to change. Students should always follow the program requirements according to the year they started their degree. For more information please visit Previous UNSW Online Handbooks.

Contact the Australian School of Business Student Centre for advice.
tel: + 61 2 9385 3189
location: Ground Floor, West Wing, Australian School of Business Building
Forms, policies and procedures
Frequently asked questions