Marketing - MARKAH4501
Stream Summary
Faculty: Australian School of Business
School: School of Marketing
Contact: Australian School of Business Student Centre
Program: 4501 - Commerce (Honours)
Award(s):
Bachelor of Commerce (Honours)
View stream information for previous years
Stream Outline
The ASB Marketing Honours program aims to recruit a small number of elite UNSW marketing students and endow them with conceptual, analytical and research skills to set them apart from other marketing graduates in Australia. The program is designed to provide the best of our students with a distinct competitive advantage in the job market, through differentiation based on extended set of analytical and research skills, rigorous understanding of marketing theory and its application to practice in a small classroom setting and with individualized attention by our research faculty. The resulting thesis is judged by the department on rigorous criteria and is honed into a research contribution that contributes to the discipline. This gives our Honours graduates the ability to command a price premium in the job market.
The objective of the program from the academic perspective is also to facilitate the research culture at the UNSW School of Marketing (SoM), and expand opportunities for employment and/or continued doctoral study for our honours graduates.
The program is only offered full time with students being admitted primarily in Semester 1.
The objective of the program from the academic perspective is also to facilitate the research culture at the UNSW School of Marketing (SoM), and expand opportunities for employment and/or continued doctoral study for our honours graduates.
The program is only offered full time with students being admitted primarily in Semester 1.
Stream Structure
This stream consist of 48 UOC of coursework and thesis as specified below.
Required courses:
Required courses:
Substitutions will be allowed for certain courses based on the discretion of the supervisor and the Honours Coordinator.
Honours mark and Class of Honours
The Honours degree is awarded in the classes shown below. A composite Honours mark will be calculated for each student at the end of the Honours year and used to determine the
class of Honours degree awarded. The Honours mark is calculated with 50% weight given to Non-Thesis courses and 50% weight to Thesis Courses (MARK 4204/5).
First Class Honours 85 and above
Second Class Division I 75 – 84
Second Class Division II 65 – 74
Third Class 50 – 64
The Honours degree is awarded in the classes shown below. A composite Honours mark will be calculated for each student at the end of the Honours year and used to determine the
class of Honours degree awarded. The Honours mark is calculated with 50% weight given to Non-Thesis courses and 50% weight to Thesis Courses (MARK 4204/5).
First Class Honours 85 and above
Second Class Division I 75 – 84
Second Class Division II 65 – 74
Third Class 50 – 64
Entry Requirements
The following baseline requirements apply for admission to the Marketing Honours program. The applicant must have:
- Completed a single business degree including all requirements for a major in marketing OR completed 144 UOC of a dual business degree including all requirements for a major in marketing. Consideration may be given for students who have completed a major in psychology, business (other disciplines) and statistics. Students with comparable qualifications from Australian and overseas institutions are also welcome to apply.
- Never failed a course (i.e. no FL grade on the Transcript);
- An overall WAM of at least 70 AND a minimum WAM of 75 in the marketing (or other) major (across core and electives that have been taken by the applicant).
All admissions are subject to the identification and the availability of a supervisor who will be chosen based on the knowledge and/or experience in the area that the student demonstrates interest.
How to Apply
Applicants intending to apply to the Marketing Honours program are requested to meet with the Honours Coordinator for Marketing to judge the feasibility. If the applicant is
determined to suitable in terms of academic merit and potential research topic, (s)he will be required to identify a supervisor based upon the recommendation of the advisor.
The relevant application forms will then be provided by the Honours Coordinator for Marketing.
Internal applicants should then send the following information to the Honours Coordinator for Marketing:
determined to suitable in terms of academic merit and potential research topic, (s)he will be required to identify a supervisor based upon the recommendation of the advisor.
The relevant application forms will then be provided by the Honours Coordinator for Marketing.
Internal applicants should then send the following information to the Honours Coordinator for Marketing:
- A cover letter highlighting the academic background and other strengths of the applicant
- A copy of the applicant’s CV (with at least one academic referee)
- An academic transcript from the relevant tertiary institution
- A completed application form
- A statement of research interest/proposal not exceeding 1,000 words
- Other relevant supporting documents (e.g. awards, research papers), if any.
For more information about the application procedure, applicants should Honours Coordinator for Marketing.
External domestic applicants should apply directly to UNSW UAC Admissions. External international applicants should apply directly through UNSW Apply Online.
Please refer to the Program Structure for the Academic requirements relating to this program.
External domestic applicants should apply directly to UNSW UAC Admissions. External international applicants should apply directly through UNSW Apply Online.
Please refer to the Program Structure for the Academic requirements relating to this program.
Further Information
Students are advised to follow requirements according to the year they commenced.
Please refer to previous editions of the Online Handbook for your program requirements.
Contact the Australian School of Business Student Centre for advice.
tel: + 61 2 9385 3189
location: Level 1, room 1028, Quadrangle Building
Forms, policies and procedures
Frequently asked questions
Please refer to previous editions of the Online Handbook for your program requirements.
Contact the Australian School of Business Student Centre for advice.
tel: + 61 2 9385 3189
location: Level 1, room 1028, Quadrangle Building
Forms, policies and procedures
Frequently asked questions
Study Levels
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