Marketing - MARKA13522
Stream Summary
Faculty: COMM - Australian School of Business
School: Australian School of Business
Contact: Australian School of Business Student Centre
Program: 3522 - Commerce/Arts
Award(s):
Bachelor of Commerce (Major)
Information valid for students commencing 2013.
Students who commenced prior to 2013 should go to the Handbook's Previous Editions
Stream Outline
Marketing is a dynamic management discipline concerned with exchange processes in competitive markets. It is of critical importance in all sectors of the economy, including local and international businesses, and profit-making and non-profit making organisations.
The business function of marketing seeks to identify the needs and wants of customers, determine potential target markets, design appropriate products and services, communicate this offering to customers and distribute it to the marketplace. A wider goal of marketing is to create an organisation-wide ethos that is responsive to customer needs, aware of competitive forces, and builds on core strengths of the organisation.
Graduates find careers in product management, customer services, new product planning, international marketing, logistics and distribution, sales and purchasing, advertising, direct marketing and public relations, marketing research, management consultancy and e-business. General management training programs are also a popular option. Graduates find their skills are in heavy demand across both public and private sectors, nationally and internationally. There are affiliations with professional organisations such as the Advertising Federation of Australia, the Australian Marketing Institute, The Radio Marketing Bureau, and the Australian Customer Service Association.
The business function of marketing seeks to identify the needs and wants of customers, determine potential target markets, design appropriate products and services, communicate this offering to customers and distribute it to the marketplace. A wider goal of marketing is to create an organisation-wide ethos that is responsive to customer needs, aware of competitive forces, and builds on core strengths of the organisation.
Graduates find careers in product management, customer services, new product planning, international marketing, logistics and distribution, sales and purchasing, advertising, direct marketing and public relations, marketing research, management consultancy and e-business. General management training programs are also a popular option. Graduates find their skills are in heavy demand across both public and private sectors, nationally and internationally. There are affiliations with professional organisations such as the Advertising Federation of Australia, the Australian Marketing Institute, The Radio Marketing Bureau, and the Australian Customer Service Association.
- A major in Marketing consists of 48 UOC (8 courses). Five (5) of these courses are specified; the other three (3) are electives that are chosen from a specified list. At least one (1) elective must be at level 3 (i.e. MARK 3xxx). This is regardless of whether you are doing a single major or taking marketing as a second major
- A minor in Marketing consists of 30 UOC (5 courses) containing at least 18 UOC at Level 2 or 3. The minor does not form part of the nominated major.
Stream Structure
Compulsory courses
- MARK1012 Marketing Fundamentals (6 UOC)
- MARK2051 Consumer Behaviour (6 UOC)
- MARK2052 Marketing Research (6 UOC)
- MARK3054 Market Analysis (6 UOC)
- MARK3082 Strategic Marketing Management (6 UOC)
Elective courses
Choose 3 courses from the following list. At least one of these courses must be at level 3
- ACCT3563 Issues in Financial Reporting (6 UOC)
- MARK2053 Mark. Comm. & Prom. Management (6 UOC)
- MARK2055 Service Marketing & Management (6 UOC)
- MARK2071 International&Global Marketing (6 UOC)
- MARK2084 E-Marketing (6 UOC)
- MARK3081 Distrib.Strat.&Retail Channels (6 UOC)
- MARK3091 New Product & New Service Dev. (6 UOC)
- MARK3092 Brand Management (6 UOC)
ACCT3563 is included for the benefit of students undertaking majors in both Accounting and Marketing to allow compliance with the requirements of the professional Accounting bodies. Students with majors in Accounting and Marketing may count this course towards the Accounting major AND the Marketing major. Students planning on studying honours in Accounting must take ACCT3573 Issues in Financial Reporting & Analysis (6 UOC) in place of ACCT3563 Issues in Financial Reporting & Analysis.
Please note: It is recommended that students planning on studying Honours in Marketing complete the following courses:
Please note: It is recommended that students planning on studying Honours in Marketing complete the following courses:
- MARK2151 Consumer Behaviour (Hons) (6 UOC) in place of MARK2051 Consumer Behaviour (6 UOC)
- MARK3182 Strategic Marketing Management (Hons) (6 UOC) in place of MARK3082 Strategic Marketing Management (6 UOC)
Honours
Honours level study is available for Marketing students.
Students interested in studying at Honours Level should refer to the relevant Honours plan record for entry requirements.
Students interested in studying at Honours Level should refer to the relevant Honours plan record for entry requirements.
Further Information
Please note that these requirements may be subject to change.
Students are advised to follow requirements according to the year they commenced. Please refer to previous editions of the Online Handbook for your program requirements.
Contact the Australian School of Business Student Centre for advice.
tel: + 61 2 9385 3189
location: Ground Floor, West Wing, Australian School of Business Building
Forms, policies and procedures
Frequently asked questions
Students are advised to follow requirements according to the year they commenced. Please refer to previous editions of the Online Handbook for your program requirements.
Contact the Australian School of Business Student Centre for advice.
tel: + 61 2 9385 3189
location: Ground Floor, West Wing, Australian School of Business Building
Forms, policies and procedures
Frequently asked questions
