This course introduces a suite of marketing-related ideas. It begins by presenting a series of concepts and techniques that will help students identify and analyze elements of the organization's operating environment, including its stakeholders. It then develops a strategic approach to stakeholder engagement, particularly through targeting certain groups with specific offerings. Lastly, the course presents an approach to implementing marketing through communications approaches, product/ service development, pricing market offerings and distributing market offerings. In summary, the course offers a broader view of marketing than tradition 'sales' and 'advertising'.