Course

Quantitative Research Methods - COMM4002

Faculty: UNSW Business School

School: UNSW Business School

Course Outline: COMM4002 Course Outline

Campus: Sydney

Career: Undergraduate

Units of Credit: 6

EFTSL: 0.12500 (more info)

Indicative Contact Hours per Week: 3

Excluded: COMM4003, COMM8002, INFS4887

CSS Contribution Charge: 3 (more info)

Tuition Fee: See Tuition Fee Schedule

Further Information: See Class Timetable

View course information for previous years.

Description

This course will extend into the areas of advanced multivariate analysis and business models and thus assumes a sound knowledge of basic statistical analysis and techniques. Topics will cover a range of advanced quantitative techniques and modeling that are used for research in business today, including: multivariate analysis of variance, conjoint and choice analysis, factor and correspondence analysis, structural equation modeling, latent class analysis, analysis for panel data, models commonly used in quantitative business, including logit and probit models, and how they are used to test business theories. Special attention is paid to the underlying theory and assumptions of the methods and models used. Hands-on practical sessions will enable participants to implement these tools, techniques and models in the context of specific business applications.


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