Course

Graphics Media: Visual Identity - SDES3406

Faculty: Faculty of Art & Design

School: School of Art & Design

Course Outline: Downloadcourse outline (PDF format)

Campus: Paddington

Career: Undergraduate

Units of Credit: 6

EFTSL: 0.12500 (more info)

Indicative Contact Hours per Week: 3

Enrolment Requirements:

L2 Graphics Prerequisite

CSS Contribution Charge: 1 (more info)

Tuition Fee: See Tuition Fee Schedule

Further Information: See Class Timetable

View course information for previous years.

Description

This subject explores the design of visual identity and branding strategies across different media used to connect producers and consumers. visual identity and branding are considered within a range of graphic studio models in which designers work. A client brief provides you with the opportunity to explore how design strategically addresses the branding issues of local small to medium enterprises, national and international organisations, audiences and contexts. Reflecting on a range of contemporary models of design practice provides you with the opportunity to develop a portfolio that showcases your design approach in relation to industry practice and possible futures.

Assessment in this course includes studio research tasks and projects that engage with visual identity design and portfolio design for print and online contexts.


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