Brand communications and cultures - MDIA3009
Faculty: Faculty of Arts and Social Sciences
School: School of the Arts and Media
Course Outline: School of the Arts and Media
Campus: Sydney
Career: Undergraduate
Units of Credit: 6
EFTSL: 0.12500 (more info)
Indicative Contact Hours per Week: 3
Enrolment Requirements:
Prerequisite: 96 units of credit overall including MDIA2005 or MDIA2006
CSS Contribution Charge: 1 (more info)
Tuition Fee: See Tuition Fee Schedule
Further Information: See Class Timetable
View course information for previous years.
Description
Subject Area: Media
This course will explore relevant theories and practices of brand communications and cultures from an interdisciplinary perspective informed by media and communications, cultural studies, and business studies. You will develop a practical and critical understanding of the increasing importance of and approaches to brand building in social, cultural, political and economic contexts in contemporary societies. The course will also cover key themes and debates about the relationship between branding and consumer culture, intellectual property, the changing media environment, and the global economy.