Course

Brand communications and cultures - MDIA3009

Faculty: Faculty of Arts and Social Sciences

School: School of the Arts and Media

Course Outline: School of the Arts and Media

Campus: Sydney

Career: Undergraduate

Units of Credit: 6

EFTSL: 0.12500 (more info)

Indicative Contact Hours per Week: 3

Enrolment Requirements:

Prerequisite: 96 units of credit overall including MDIA2005 or MDIA2006

CSS Contribution Charge: 1 (more info)

Tuition Fee: See Tuition Fee Schedule

Further Information: See Class Timetable

View course information for previous years.

Description

Subject Area: Media

This course will explore relevant theories and practices of brand communications and cultures from an interdisciplinary perspective informed by media and communications, cultural studies, and business studies. You will develop a practical and critical understanding of the increasing importance of and approaches to brand building in social, cultural, political and economic contexts in contemporary societies. The course will also cover key themes and debates about the relationship between branding and consumer culture, intellectual property, the changing media environment, and the global economy.

Quad

Study Levels

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