This course links material from MARK1012 and MARK2052 with Marketing Theory learned in other Marketing classes such as MARK2051 and MARK3054 to propose, study and implement (a) the analysis of competitive markets, (b) product positioning through advertising (c) demand forecasting and (d) financial and budgetary aspects of businesses. The course is focused on collating information to derive implementable strategies which need to be tweaked over time to focus on market dynamics and market competition. Students will be exposed to outputs specific Market Research tools and techniques and implement them using a simulation.