Course

Intellectual Property for Business - TABL3781

Faculty: UNSW Business School

School: School of Taxation and Business Law

Course Outline: TABL3781 Course Outline

Campus: Sydney

Career: Undergraduate

Units of Credit: 6

EFTSL: 0.12500 (more info)

Indicative Contact Hours per Week: 3

Enrolment Requirements:

Prerequisite: (LEGT1710 or TABL1710) and (LEGT2721 or TABL2721) Excluded: TABL3771

Excluded: JURD7617, LAWS8017, TABL5517, LEGT5411

CSS Contribution Charge: 3 (more info)

Tuition Fee: See Tuition Fee Schedule

Further Information: See Class Timetable

View course information for previous years.

Description

Innovation is a key driver of business. The intellectual property regimes operate to recognise and protect innovation or representational rights by granting limited monopoly rights encouraging research and development, intangible asset creation and entrepreneurship.

This course examines the key intellectual property rights granted by the statutory intellectual property regimes – trademarks, copyright, patents and designs – as well as the common law protection of confidential information and trade secrets. The protection of representational rights of trade designations, branding and character merchandising through the statutory misleading conduct action and the common law passing off action in tort is also covered as is the protection of business goodwill through restraint of trade covenants.

The exploitation of IPRs through licensing and technology transfer arrangements; and the protection of IPRs internationally, are also examined.
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Study Levels

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