Intellectual Property for Business - TABL3781
Faculty: UNSW Business School
School: School of Taxation and Business Law
Course Outline: TABL3781 Course Outline
Campus: Sydney
Career: Undergraduate
Units of Credit: 6
EFTSL: 0.12500 (more info)
Indicative Contact Hours per Week: 3
Enrolment Requirements:
Prerequisite: (LEGT1710 or TABL1710) and (LEGT2721 or TABL2721) Excluded: TABL3771
Excluded: JURD7617, LAWS8017, TABL5517, LEGT5411
CSS Contribution Charge: 3 (more info)
Tuition Fee: See Tuition Fee Schedule
Further Information: See Class Timetable
View course information for previous years.
Description
This course examines the key intellectual property rights granted by the statutory intellectual property regimes – trademarks, copyright, patents and designs – as well as the common law protection of confidential information and trade secrets. The protection of representational rights of trade designations, branding and character merchandising through the statutory misleading conduct action and the common law passing off action in tort is also covered as is the protection of business goodwill through restraint of trade covenants.
The exploitation of IPRs through licensing and technology transfer arrangements; and the protection of IPRs internationally, are also examined.