Business and Corporate Strategy - MGMT3001
Faculty: UNSW Business School
School: School of Management
Course Outline: MGMT3001 Course Outline
Campus: Sydney
Career: Undergraduate
Units of Credit: 6
EFTSL: 0.12500 (more info)
Indicative Contact Hours per Week: 3
Enrolment Requirements:
Prerequisite: MGMT1001 or 12 units of credit in ASB courses
CSS Contribution Charge: 3 (more info)
Tuition Fee: See Tuition Fee Schedule
Further Information: See Class Timetable
Description
This course provides a detailed analysis of the latest developments in the theory and practice of strategic management. The course covers concepts of strategy; goals, values and performance including shareholder value and balanced scorecard approaches; analysis of the industry environment; analysis of resources and capabilities; organisational structure and management systems; analysis of competitive advantage; technology based industries; vertical integration strategies; competitive behaviour; global strategies and multinational enterprises; diversification strategy; managing the multibusiness corporation. Case studies and a multiple-decision competitive simulation are used to illustrate strategy making in practice by corporations from around the world.