Student teams execute the business strategy and operations described in the business plans prepared during the previous INOV2210 course. Students acquire the knowledge, skills and attitudes required to organise, operate and manage a structured for profit business or non for profit society.

Student companies and societies will implement quality systems in the key management areas of finance, human resources and marketing. Each company will prepare an annual report that reflects on its operational and financial performance of its overall business activities.

Throughout the course, students tackle typical issues and challenges which confront commercial operations and develop skills for decision making, negotiation, creativity, communication, teamwork and networking, leadership, responsibility and accountability, and financial management and planning.