Airline Marketing Strategies - AVIA2501
Faculty: Faculty of Science
School: School of Aviation
Course Outline: http://www.aviation.unsw.edu.au/
Campus: Sydney
Career: Undergraduate
Units of Credit: 6
EFTSL: 0.12500 (more info)
Indicative Contact Hours per Week: 4
Excluded: AVIA2500
CSS Contribution Charge: 3 (more info)
Tuition Fee: See Tuition Fee Schedule
Further Information: See Class Timetable
View course information for previous years.
Description
This course uses the classic approach to marketing management strategies but is entirely focused on how this is achieved in the airline industry. The approach is of a practical nature. The course studies airline market research, marketing strategy development, product development, pricing strategies and revenue management, distribution and promotion strategies. The course encourages and emphasises current airline marketing behaviour as examples of the theory. Passenger and freight marketing are included.
Study Levels
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