Course

Strategic Management in Tourism & Hospitality - SERV4003

Faculty: Australian School of Business

School: School of Marketing

Course Outline: SERV4003 Course Outline

Campus: Kensington Campus

Career: Undergraduate

Units of Credit: 6

EFTSL: 0.12500 (more info)

Indicative Contact Hours per Week: 3

Enrolment Requirements:

Prerequisite: SERV4001

CSS Contribution Charge: 3 (more info)

Tuition Fee: See Tuition Fee Schedule

Further Information: See Class Timetable

View course information for previous years.

Description

This capstone course introduces key concepts associated with global tourism and hospitality strategic management and the practical experience of analysis in, and application to, contemporary case studies. The course examines application of tourism and hospitality strategic management concepts and practice to the operation of key organisations and enterprises in various to tourism and hospitality industry sectors. It encourages creative strategic management problem solving in preparation for graduate ently into the workforce. The areas of study in the course develop application of the case method of analysis linked to classical strategic anagement tools for international tourism and hospitality management. The course includes presentations from key industly executives with analysis of current strategic management challenges.


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