Marketing and Distribution Law - LEGT2731

Faculty: Australian School of Business

School: Australian School of Taxation and Business Law

Course Outline: LEGT2731 Course outline

Campus: Kensington Campus

Career: Undergraduate

Units of Credit: 6

EFTSL: 0.12500 (more info)

Indicative Contact Hours per Week: 3

Enrolment Requirements:

Prerequisite: LEGT1710 or 12 UOC offered by the ASB or approval of the Head of School

CSS Contribution Charge: 3 (more info)

Tuition Fee: See Tuition Fee Schedule

Further Information: See Class Timetable

Description

The marketing and distribution of goods and services operates within a comprehensive regulatory framework. This course examines that framework. Topics include restrictive trade practices implications of distribution with special reference to collusive activity, exclusive dealing, resale price maintenance and abuse of market power; consumer protection and fair trading implications of sales promotion with particular reference to misleading or deceptive conduct and other unfair practices; advertising self regulation; product liability; protection of intellectual property; franchising, licensing and character merchandising.