MCT Capstone: Media, Culture, Policy - ARTS3090
Faculty: Faculty of Arts and Social Sciences
School: School of the Arts and Media
Course Outline: School of the Arts and Media
Campus: Kensington Campus
Career: Undergraduate
Units of Credit: 6
EFTSL: 0.12500 (more info)
Indicative Contact Hours per Week: 3
Enrolment Requirements:
Prerequisite: 120 units of credit overall, in a major in Media, Culture and Technology and in the final semester of a FASS single degree program or in the final semester of the FASS component of a dual degree program
CSS Contribution Charge: 1 (more info)
Tuition Fee: See Tuition Fee Schedule
Further Information: See Class Timetable
View course information for previous years.
Description
Subject Area: Media, Culture and Technology
This course examines the relations and connections between media and culture, with a particular focus on advertising and branding, commodities, cultural production, media culture and consumer culture. How are media and cultural institutions implicated in the management, regulation and production of cultural identity, cultural consumption, and socialisation?
While our tastes and values, our likes and dislikes, may seem entirely private and subjective, they are also social; a product of ‘learnt’ systems of judgment that shape our choices and responses. Our tastes and values, likes and dislikes, are fundamentally impacted in different ways and on various levels by media and cultural institutions.
The course will address a number of case studies, drawn from popular culture, advertising and branding, marketing, and consumer culture. Using the work of a number of key thinkers, a range of issues will be explored with a particular emphasis on concepts such as discourse, value, taste, consumption, cultural identity, and media/cultural capital.