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Business and Corporate Strategy - STRE3001
 Textbook

   
 
School:  School of Management
 
 
Course Outline: STRE3001 Course Outline
 
 
Campus: Kensington Campus
 
 
Career: Undergraduate
 
 
Units of Credit: 6
 
 
EFTSL: 0.12500 (more info)
 
 
Indicative Contact Hours per Week: 3
 
 
Enrolment Requirements:
 
 
Prerequisite: MGMT1001 or 12 units of credit in ASB courses
 
 
CSS Contribution Charge:Band 3 (more info)
 
   
 
Further Information: See Class Timetable
 
  

Description

This course provides a detailed analysis of the latest developments in the theory and practice of strategic management. The course covers concepts of strategy; goals, values and performance including shareholder value and balanced scorecard approaches; analysis of the industry environment; analysis of resources and capabilities; organisational structure and management systems; analysis of competitive advantage; technology based industries; vertical integration strategies; competitive behaviour; global strategies and multinational enterprises; diversification strategy; managing the multibusiness corporation. Case studies and a multiple-decision competitive simulation are used to illustrate strategy making in practice by corporations from around the world.

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© The University of New South Wales (CRICOS Provider No.: 00098G), 2004-2011. The information contained in this Handbook is indicative only. While every effort is made to keep this information up-to-date, the University reserves the right to discontinue or vary arrangements, programs and courses at any time without notice and at its discretion. While the University will try to avoid or minimise any inconvenience, changes may also be made to programs, courses and staff after enrolment. The University may also set limits on the number of students in a course.