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Public Relations Discourse and Change - MDIA3000
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Faculty: Faculty of Arts and Social Sciences
 
 
School:  School of the Arts and Media
 
 
Course Outline: School of the Arts and Media
 
 
Campus: Kensington Campus
 
 
Career: Undergraduate
 
 
Units of Credit: 6
 
 
EFTSL: 0.12500 (more info)
 
 
Indicative Contact Hours per Week: 3
 
 
Enrolment Requirements:
 
 
Prerequisite: Enrolment in program 3429, 3433 or the PR & Advertising specialisation in program 4781 and the completion of 96 units of credit overall
 
 
CSS Contribution Charge:Band 1 (more info)
 
 
Tuition Fee:See Tuition Fee Schedule
 
 
Further Information: See Class Timetable
 
 

Description

Public relations practitioners act on behalf of governments, organizations and social movements to promote particular discourses and interests. Within this course we will examine the roles that public relations professionals play in societal discourse transformation through the use of local and international case studies. Drawing upon the work of key discourse scholars, the course will focus on the identity, relational and ideational dimensions of discourse production and transformation.

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© The University of New South Wales (CRICOS Provider No.: 00098G), 2004-2011. The information contained in this Handbook is indicative only. While every effort is made to keep this information up-to-date, the University reserves the right to discontinue or vary arrangements, programs and courses at any time without notice and at its discretion. While the University will try to avoid or minimise any inconvenience, changes may also be made to programs, courses and staff after enrolment. The University may also set limits on the number of students in a course.