In this course students will learn communication strategies and planning as the common feature and essence of all professional communication disciplines such as marketing, advertising, public relations, sales promotion, political persuasion and public campaigns. They will familiarise themselves with the newest trends of integration and fusion between those disciplines. Drawing on professional cases and expertise, students will develop and implement a communication plan, working in teams and for real clients. They will evaluate and critically analyse the communication strategy as well as the communication processes, in which they will be involved. This participation in a campaign project will become part of the professional portfolio of each student.