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Business Intelligence - INFS3603
 INFS 2

   
   
 
Course Outline: INFS3603 Course Outline/
 
 
Campus: Kensington Campus
 
 
Career: Undergraduate
 
 
Units of Credit: 6
 
 
EFTSL: 0.12500 (more info)
 
 
Indicative Contact Hours per Week: 3
 
 
Enrolment Requirements:
 
 
Prerequisite:INFS1602 or INFS1611, INFS1603
 
 
Excluded: INFS5991
 
 
CSS Contribution Charge:Band 2 (more info)
 
   
 
Further Information: See Class Timetable
 
  

Description

The aim of this course is to give you the skills to help organisations answer questions such as: which customers are contributing to our profitability and which ones are not? What product portfolio will increase overall sales rather than cannibalisation? Which services are most profitable on the basis of costs of customer retention?

Business intelligence (BI) is a systematic approach that shifts from decisions based on gut feelings and trial and error to evidence-based management for timely and accurate decisions to enhance profitability, increase market share, and improve customer service. People at all levels in organisations need the right information at the right time to help them make the right decisions. They also need to be able to share that information with suppliers, partners, and customers.

The course will incorporate a laboratory component using the SAS product set (SAS is one of the world’s leading supplier of BI tools) so that concepts presented in class can be applied immediately to solve problems with real-world relevance.


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© The University of New South Wales (CRICOS Provider No.: 00098G), 2004-2011. The information contained in this Handbook is indicative only. While every effort is made to keep this information up-to-date, the University reserves the right to discontinue or vary arrangements, programs and courses at any time without notice and at its discretion. While the University will try to avoid or minimise any inconvenience, changes may also be made to programs, courses and staff after enrolment. The University may also set limits on the number of students in a course.