Activities and discussion are used to enhance students' abilities in reporting, discussing, debating, and stimulating learning in relation to science and related concerns.

The course surveys a broad range of employment in science communication from management to journalism and introduces a range of strategies required in each area. Practical skills in researching, organising, writing, and presenting scientific and quantitative information to non-scientific audiences are refined through frequent practice and feedback to improve accuracy and impact. Students also develop skills in facilitation and teamwork.

There is special focus on understanding different types of audiences - from children to non-scientific professionals - in terms of their knowledge, learning styles, and vested interest in the scientific issues addressed. The differing requirements for communicating controversial and non-controversial issues are illustrated through case studies, guest lectures, and excursions.