UNSW Handbook Course - Managing Business Strategy

Managing Business Strategy - STRE3001


	Faculty: Australian School of Business
	School: School of Strategy and Entrepreneurship
	Course Outline: STRE3001 Course Outline
	Campus: Kensington Campus
	Career: Undergraduate
	Units of Credit: 6
	EFTSL: 0.12500 (more info)
	Indicative Contact Hours per Week: 3
	Enrolment Requirements:
	Prerequisite: 72uoc and enrolment in a single or double degree business program
	Fee Band: 3 (more info)
	Further Information: See Class Timetable

Description

This course provides a detailed analysis of the latest developments in the theory and practice of strategic management. The course covers concepts of strategy; goals, values and performance including shareholder value and balanced scorecard approaches; analysis of the industry environment; analysis of resources and capabilities; organisational structure and management systems; analysis of competitive advantage; technology based industries; vertical integration strategies; competitive behaviour; global strategies and multinational enterprises; diversification strategy; managing the multibusiness corporation. Case studies and a multiple-decision competitive simulation are used to illustrate strategy making in practice by corporations from around the world.

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