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Design Management Elective - Brand & Identity - SDES2171
Students studying

 
Faculty: College of Fine Arts
 
 
School:  School of Design Studies
 
 
Course Outline: Download course outline (PDF format)
 
 
Campus: College of Fine Arts Campus
 
 
Career: Undergraduate
 
 
Units of Credit: 6
 
 
EFTSL: 0.12500 (more info)
 
 
Indicative Contact Hours per Week: 3
 
 
Excluded: GEND4203
 
 
Fee Band: 1 (more info)
 
 
Further Information: See Class Timetable
 
 

Description

This subject will develop students' understanding of how design management assists in the development of a company's brand and identity. Through a series of case studies students will investigate: company branding and communication, leadership and management, retail branding and positioning strategies, corporate identity and design management within corporate culture. They will also be introduced to the broader question of general management, and the importance of the development of a design culture within organisations whether Companies or Institutions.

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© The University of New South Wales (CRICOS Provider No.: 00098G), 2004-2011. The information contained in this Handbook is indicative only. While every effort is made to keep this information up-to-date, the University reserves the right to discontinue or vary arrangements, programs and courses at any time without notice and at its discretion. While the University will try to avoid or minimise any inconvenience, changes may also be made to programs, courses and staff after enrolment. The University may also set limits on the number of students in a course.