This course provides an overview of design history from the early modern period through to Postmodernism. The theories and strategies employed by industrialists, designers, philosophers and artist/designers will be explored. An understanding of elements and principles of design, and the role that design plays in the evolution of market systems along with its emergence as a powerful tool for national and cultural identity will be investigated. Key moments in design history - designers, movements, innovations etc. - are considered against the backdrop of industrialisation, technological transformations, colonisation and international conflicts. The theories, practices, aesthetics, cultural and economic considerations employed by 20th Century designers will be explored both from a formal elements and principles base and a socio-political standpoint. Within these parameters 20th Century design movements , styles, manufacturers and retailing will be considered to assist students to understand the designer's role in society as well as to provide a context for the analysis of their designs.