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Writing for Journalism and PR - MDIA2003
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Campus: Kensington Campus
 
 
Career: Undergraduate
 
 
Units of Credit: 6
 
 
EFTSL: 0.12500 (more info)
 
 
Indicative Contact Hours per Week: 3
 
 
Enrolment Requirements:
 
 
Prerequisite: Enrolment in Media (Communication and Journalism) or Law/(Communication and Journalism) Program and MDIA2002
 
 
Fee Band: 1 (more info)
 
 
Further Information: See Class Timetable
 
  

Description

This course is concerned with the skills required to produce and critically analyse the texts typically associated with journalism and the related contexts of public relations and corporate communication. Course participants will develop their understanding of the nature of these texts, their stylistic and generic properties, the processes and institutional contexts by which and in which they are constructed, and the communicative and ultimately cultural purposes they serve. Participants will develop practical skills related to researching and producing both “hard” and “soft” news reports, press/media releases and other forms of corporate communications. Where appropriate, the course will explore stylistic and generic similarities between texts from the two domains, as well as the role played by pr and corporate communications in shaping journalistic outputs. A variety of practical skills will be developed, from research methods, to developing structure and style, to matters of ethical engagement. 'Writing' is understood to encompass both the literal production of written texts, as well as the 'writing' of complex multi-media texts, accounting for their visual and audio capacities as well.

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© The University of New South Wales (CRICOS Provider No.: 00098G), 2004-2011. The information contained in this Handbook is indicative only. While every effort is made to keep this information up-to-date, the University reserves the right to discontinue or vary arrangements, programs and courses at any time without notice and at its discretion. While the University will try to avoid or minimise any inconvenience, changes may also be made to programs, courses and staff after enrolment. The University may also set limits on the number of students in a course.