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New Product and New Service Development - MARK3091
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Course Outline: MARK3091 Course Outline
 
 
Campus: Kensington Campus
 
 
Career: Undergraduate
 
 
Units of Credit: 6
 
 
EFTSL: 0.12500 (more info)
 
 
Indicative Contact Hours per Week: 3
 
 
Enrolment Requirements:
 
 
Prerequisite:MARK1012
 
 
Fee Band: 3 (more info)
 
 
Further Information: See Class Timetable
 
  

Description

Developing and introducing new products and new services is an important business function for many organisations. The purpose of this course is to examine new product and new service development from a strategic marketing and strategic management perspective. The course covers the strategic basis for product development including sources and types of innovation, market entry timing, product market structure and competition, disruptive and entrepreneurial innovation, and the development of new services and service bundles. The course also considers marketing research techniques for new product development including user and lead user analysis and conjoint analysis. Class activities include critical review of conceptual and research literature, analysis of case studies and development of a formal strategic market analysis for a new product or new service.

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© The University of New South Wales (CRICOS Provider No.: 00098G), 2004-2011. The information contained in this Handbook is indicative only. While every effort is made to keep this information up-to-date, the University reserves the right to discontinue or vary arrangements, programs and courses at any time without notice and at its discretion. While the University will try to avoid or minimise any inconvenience, changes may also be made to programs, courses and staff after enrolment. The University may also set limits on the number of students in a course.