Strategic Marketing Management - MARK3082


	Faculty: Australian School of Business
	School: School of Marketing
	Course Outline: http://www.marketing.unsw.edu.au/
	Campus: Kensington Campus
	Career: Undergraduate
	Units of Credit: 6
	EFTSL: 0.12500 (more info)
	Indicative Contact Hours per Week: 3
	Enrolment Requirements:
	Prerequisite:MARK1012
	Excluded: MARK3182
	Fee Band: 3 (more info)
	Further Information: See Class Timetable

Description

A course that integrates knowledge of market analysis with strategic business considerations, to achieve superior performance in sales growth, market share and profit contribution. Topics include: business definition, organisational strategy, and corporate policy; competitive and life-cycle strategies at the level of the business unit; portfolio analysis, diversification, and differentiation; social, ethical, technological, legal and global issues as they impact on marketing performance. Students draw on materials from all previous marketing courses and practical case studies.