Advanced Consumer Behaviour - MARK3072

 
Faculty: Australian School of Business
 
 
School:  School of Marketing
 
 
Course Outline: http://www.marketing.unsw.edu.au/
 
 
Campus: Kensington Campus
 
 
Career: Undergraduate
 
 
Units of Credit: 6
 
 
EFTSL: 0.12500 (more info)
 
 
Indicative Contact Hours per Week: 3
 
 
Enrolment Requirements:
 
 
Prerequisite: MARK2051 or MARK2151 and MARK2052
 
 
Excluded: GENC6002, MARK3172
 
 
Fee Band: 3 (more info)
 
 
Further Information: See Class Timetable
 
 

Description


The principles covered in MARK2051 are explored in a deeper and more questioning way. Content is focused on critical issues in consumer behaviour thought and practice, including an understanding of consumer choice processes, the effects of experience and learning, attitude formation, social networks and their impact on consumption, segmentation, brand management and communications processes. Issues are explored through theoretical frameworks, market research, experiments and detailed case studies.