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Marketing Communications and Promotions Management - MARK2053
 Students studying

   
   
   
 
Campus: Kensington Campus
 
 
Career: Undergraduate
 
 
Units of Credit: 6
 
 
EFTSL: 0.12500 (more info)
 
 
Indicative Contact Hours per Week: 3.5
 
 
Enrolment Requirements:
 
 
Prerequisite:MARK2051 or MARK2151; Corequisite:MARK2054 or enrolment in program 3571
 
 
Excluded: MARK2153
 
 
Fee Band: 3 (more info)
 
 
Further Information: See Class Timetable
 
  

Description

The aim is to offer insights into the various decisions and principles that marketing managers have to consider when developing an overall communications and promotions strategy. Key topics are the promotional mix, the design, implementation and evaluation of communications strategies and the need to make use of both creative and reasoning processes. An integrated approach is adopted, including an understanding of the role of media advertising, promotions, public relations, direct marketing and new interactive media. The course builds on knowledge of consumer behaviour and the analytical skills of marketing research.

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© The University of New South Wales (CRICOS Provider No.: 00098G), 2004-2011. The information contained in this Handbook is indicative only. While every effort is made to keep this information up-to-date, the University reserves the right to discontinue or vary arrangements, programs and courses at any time without notice and at its discretion. While the University will try to avoid or minimise any inconvenience, changes may also be made to programs, courses and staff after enrolment. The University may also set limits on the number of students in a course.