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Economics of E-Commerce - ECON2113
 The Red Centre promenade

   
   
   
 
Campus: Kensington Campus
 
 
Career: Undergraduate
 
 
Units of Credit: 6
 
 
EFTSL: 0.12500 (more info)
 
 
Indicative Contact Hours per Week: 3
 
 
Enrolment Requirements:
 
 
Prerequisite: ECON1101
 
 
Fee Band: 3 (more info)
 
 
Further Information: See Class Timetable
 
  

Description

Electronic commerce is radically altering economic activities and the social environment. It affects large sectors of the economy, such as communications, finance, retail trade, education, health and government. It affects the way that businesses interact. This course examines the impact of e-commerce, and the way that business should behave strategically in this new environment. The topics covered include, (with case studies), the planning of product lines of information goods, the development of value-maximising pricing strategies, the management of intellectual property rights, the strategic implications of lock-in and switching costs, and strategic choice in relation to government policy and regulation. Implications for international trade patterns and taxation policy are also explored.

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© The University of New South Wales (CRICOS Provider No.: 00098G), 2004-2011. The information contained in this Handbook is indicative only. While every effort is made to keep this information up-to-date, the University reserves the right to discontinue or vary arrangements, programs and courses at any time without notice and at its discretion. While the University will try to avoid or minimise any inconvenience, changes may also be made to programs, courses and staff after enrolment. The University may also set limits on the number of students in a course.