UNSW Handbook Course - Destination in Marketing

Destination in Marketing - SERV2001


	Faculty: Faculty of Business
	School: School of Marketing
	Course Outline: http://www.marketing.unsw.edu.au/
	Campus: Kensington Campus
	Career: Undergraduate
	Units of Credit: 6
	EFTSL: 0.125 (more info)
	Contact Hours per Week: 3
	Enrolment Requirements:
	Prerequisite: SERV1001.
	Fee Band: 2 (more info)
	Further Information: See Class Timetable

Description

The success of most tourism businesses is reliant on the competitiveness of the host destination. This course examines the specialised nature of destination marketing to enhance students' understanding of the opportunities, challenges and constraints facing destination marketing organisations in an increasingly competitive tourism market place. Emphasises a strategic approach to marketing of destinations, which includes development of strategic and tactical campaigns, the management of destination demand and the development and management of destination image.

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© The University of New South Wales (CRICOS Provider No.: 00098G), 2004-2011. The information contained in this Handbook is indicative only. While every effort is made to keep this information up-to-date, the University reserves the right to discontinue or vary arrangements, programs and courses at any time without notice and at its discretion. While the University will try to avoid or minimise any inconvenience, changes may also be made to programs, courses and staff after enrolment. The University may also set limits on the number of students in a course.