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Design Management Elective - Brand & Identity - SDES2171
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Students studying
 
Faculty: College of Fine Arts
 
 
School:  School of Design Studies
 
 
Course Outline: http://www.cofa.unsw.edu.au/schools/designstudies
 
 
Campus: College of Fine Arts Campus
 
 
Career: Undergraduate
 
 
Units of Credit: 6
 
 
EFTSL: 0.125 (more info)
 
 
Contact Hours per Week: 3
 
 
Excluded: GEND4203
 
 
Fee Band: 1 (more info)
 
 
Further Information: See Class Timetable
 
 

Description

This subject will develop students' understanding of how design management assists in the development of a company's brand and identity. Through a series of case studies students will investigate: company branding and communication, leadership and management, retail branding and positioning strategies, corporate identity and design management within corporate culture. They will also be introduced to the broader question of general management, and the importance of the development of a design culture within organisations whether Companies or Institutions.

Course Outline

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