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 Advanced Quantitative Methods in Marketing - MARK7212
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 Students studying
   
   
   
 
Campus: Kensington Campus
 
 
Career: Undergraduate
 
 
Units of Credit: 6
 
 
EFTSL: 0.125 (more info)
 
 
Contact Hours per Week: 2
 
 
Enrolment Requirements:
 
 
Prerequisite: Admission to BCom Honours in Marketing.
 
 
Equivalent: MARK8997
 
 
Fee Band: 2 (more info)
 
 
Further Information: See Class Timetable
 
  

Description

Extension of the knowledge of elementary statistics into the area of multivariate statistics, with special attention to the underlying theory and assumptions of the methods used. Discussion of multiple regression and multiple correlation, multivariate analysis of variance, discriminant and logit analysis, conjoint analysis, factor and correspondence analysis, and structural equation modelling. Hands-on practical sessions will enable participants to implement these tools, techniques and methods in the context of specific Marketing applications.

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