UNSW Handbook Course - Advanced Quantitative Methods in Marketing

Advanced Quantitative Methods in Marketing - MARK7212


	Faculty: Faculty of Business
	School: School of Marketing
	Course Outline: http://www.marketing.unsw.edu.au/
	Campus: Kensington Campus
	Career: Undergraduate
	Units of Credit: 6
	EFTSL: 0.125 (more info)
	Contact Hours per Week: 2
	Enrolment Requirements:
	Prerequisite: Admission to BCom Honours in Marketing.
	Equivalent: MARK8997
	Fee Band: 2 (more info)
	Further Information: See Class Timetable

Description

Extension of the knowledge of elementary statistics into the area of multivariate statistics, with special attention to the underlying theory and assumptions of the methods used. Discussion of multiple regression and multiple correlation, multivariate analysis of variance, discriminant and logit analysis, conjoint analysis, factor and correspondence analysis, and structural equation modelling. Hands-on practical sessions will enable participants to implement these tools, techniques and methods in the context of specific Marketing applications.

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