Legal practitioners, particularly in civil society organisations, are often called upon to lead, or contribute to, public advocacy campaigns. An understanding of the public advocacy process is also valuable for the development and implementation of policy. The course addresses the interface between media, public relations, communications theory, legislation and litigation in order to further public advocacy. It combines the theory and principles of public advocacy with the practical skills required to develop successful advocacy programs at local, state, national and international levels, and has relevance for advocacy on community development, environment, human rights, etc., without being exclusive to those areas. It is relevant for legal practitioners in civil society, government, semi-government instrumentalities, international agencies and organisations such as the UN.