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 Airline Marketing - AVIA2500
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Campus: Kensington Campus
 
 
Career: Undergraduate
 
 
Units of Credit: 3
 
 
EFTSL: 0.062 (more info)
 
 
Contact Hours per Week: 2
 
 
Fee Band: 2 (more info)
 
 
Further Information: See Class Timetable
 
  

Description

This course uses the classic approach to marketing management strategies but is mostly entirely focussed on how this is achieved in the industry. The approach is of a practical nature. The course studies airline market research, marketing strategy development, product development, pricing strategies and yield management, distribution and promotion strategies. The course encourages and emphasises current airline marketing behaviour as examples of the theory.

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