UNSW Handbook Course - Airline Marketing

Airline Marketing - AVIA2500


	Faculty: Faculty of Science
	School: Department of Aviation
	Course Outline: http://www.aviation.unsw.edu.au/
	Campus: Kensington Campus
	Career: Undergraduate
	Units of Credit: 3
	EFTSL: 0.062 (more info)
	Contact Hours per Week: 2
	Fee Band: 2 (more info)
	Further Information: See Class Timetable

Description

This course uses the classic approach to marketing management strategies but is mostly entirely focussed on how this is achieved in the industry. The approach is of a practical nature. The course studies airline market research, marketing strategy development, product development, pricing strategies and yield management, distribution and promotion strategies. The course encourages and emphasises current airline marketing behaviour as examples of the theory.

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