Examines a variety of definitions of deviance to include both legally proscribed activities such as arson, vandalism, and assault; and socially sanctioned activities, states and phenomena such as rudeness, promiscuity, acne, obesity, stupidity, pollution and pornography. Reviews theories of how deviance is maintained or controlled. Considers the making, changing and breaking of rules in society, especially in times of social change when new forms of deviance may emerge (eg smoking, sexual harassment) or other activities gain social acceptance (eg higher education for women, ethnic diversity).