Explores cultural identity in the contemporary world; as a construction within specific historical, spatial and cultural contexts; the central themes of identity, self, culture, place, difference and tradition; the relationship of European and non-European worlds through a study of the construction of knowledge of "the Other" in sociological and anthropological work; cross-cultural realities of our contemporary world and the growing interdependence cultures between North and South; difference by starting with our own worlds and interrogating how we encounter difference, especially in the context of a globalising world; the construction of "Other" cultures and the way we seek to know them. Questions the extent to which we know things through their difference or sameness.