UNSW Handbook Course - Statistical Methods in Social and Market Research

Statistical Methods in Social and Market Research - MATH3831


	Faculty: Faculty of Science
	School: School of Mathematics
	Campus: Kensington Campus
	Career: Undergraduate
	Units of Credit: 6
	EFTSL: 0.125 (more info)
	Contact Hours per Week: 4
	Enrolment Requirements:
	Prerequisite: MATH2801 or MATH2901; Excluded: MATH2840, MATH2940, MATH3931.
	Session Offered: See Class Timetable
	Fee Band: 2 (more info)

Description

Development of statistical methods for design and analysis of data for social and market research. Review of research methodology. Sample survey design. Statistical aspects of survey design. Statistical aspects of questionnaire design and analysis. Estimation of means, totals, proportions and ratios. Estimation using auxiliary information. Methods for analysing cross-classified data, binary and ordinal responses, assessment, control and quantification of errors in survey research.

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