UNSW Handbook Course - Construction Marketing

Construction Marketing - BENV2813


	Faculty: Faculty of the Built Environment
	School: Building Construction Management Program
	Contact: Newton,Sidney
	Campus: Kensington Campus
	Career: Undergraduate
	Units of Credit: 3
	EFTSL: 0.062 (more info)
	Contact Hours per Week: 2
	Session Offered: See Class Timetable
	Fee Band: 2 (more info)

Description

Marketing for builders and developers in the Australian and Pacific environment with particular emphasis on the marketing mix, the relationship between a marketing system and its environment, development of marketing, tactics and strategy, market segmentation and the buyer decision process. Listing, selling and the auction process. Market Research.

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© The University of New South Wales (CRICOS Provider No.: 00098G), 2004-2011. The information contained in this Handbook is indicative only. While every effort is made to keep this information up-to-date, the University reserves the right to discontinue or vary arrangements, programs and courses at any time without notice and at its discretion. While the University will try to avoid or minimise any inconvenience, changes may also be made to programs, courses and staff after enrolment. The University may also set limits on the number of students in a course.