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Tourism Marketing - TAHM2002
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Faculty: Faculty of Commerce and Economics
 
 
School:  School of Marketing
 
 
Campus: Kensington Campus
 
 
Career: Undergraduate
 
 
Units of Credit: 6
 
 
Contact Hours per Week: 3
 
 
Enrolment Requirements:
 
 
Prerequisite: TAHM2001
 
 
Offered: Semester 2 2005
 
 
Fee Band: 2
 
 

Description

This course examines the marketing context of tourism and hospitality. Major topics include: marketing of public and private sector tourism products and destinations; global dimensions of tourism; strategic destination marketing; consumer decision processes; strategic marketing systems of multinational tourism companies. The course includes seminars with industry executives and field trips.

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