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Tourism Policy and Planning 1 - TAHM2001
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Faculty: Faculty of Commerce and Economics
 
 
School:  School of Marketing
 
 
Campus: Kensington Campus
 
 
Career: Undergraduate
 
 
Units of Credit: 6
 
 
Contact Hours per Week: 3
 
 
Enrolment Requirements:
 
 
Prerequisite:MARK1012
 
 
Offered: Semester 1 2005
 
 
Fee Band: 2
 
 

Description

This course provides a grounding in the fundamental strategic and managerial components of the tourism and the hospitality industry, and analyses the characteristics of key industry segements. Strategic, managerial and policy issues are analysed and evaluated. Topics include: structural frameworks of the industry, legislative frameworks, environmental and market frameworks, transport, lodging, events and attractions, and special interests.

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