UNSW Handbook Course - Managing Business Strategy

Managing Business Strategy - MGMT3001


	Faculty: Faculty of Commerce and Economics
	School: School of Organisation & Mgmt
	Contact: Ray,Pradeep Kanta
	Campus: Kensington Campus
	Career: Undergraduate
	Units of Credit: 6
	Contact Hours per Week: 3
	Enrolment Requirements:
	Prerequisite: MGMT1001, MGMT1002, MGMT2001, MGMT2002; Corequisite: MGMT2002
	Offered: Semester 2 2005
	Fee Band: 2

Description

This course provides a detailed analysis of the latest developments in the theory and practice of strategic management. The course covers concepts of strategy; goals, values and performance including shareholder value and balanced scorecard approaches; analysis of the industry environment; analysis of resources and capabilities; organisational structure and managament systems; analysis of competitive advantage; industry evolution; technology-based industries; vertical integration strategies; game theory and competitive behaviour; global strategies and multinational enterprises; diversification strategy; managing the multibusiness corporation. Case studies are used to illustrate strategy making in practice by corporations from around the world.

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