UNSW Handbook Course - Construction Marketing

Construction Marketing - BENV2813


	Faculty: Faculty of the Built Environment
	School: Building Construction Management Program
	Contact: Luzar,Nicholas Gregory
	Campus: Kensington Campus
	Career: Undergraduate
	Units of Credit: 3
	Contact Hours per Week: 2
	Offered: Semester 1 2005
	Fee Band: 2

Description

Marketing for builders and developers in the Australian and Pacific environment with particular emphasis on the marketing mix, the relationship between a marketing system and its environment, development of marketing, tactics and strategy, market segmentation and the buyer decision process. Listing, selling and the auction process. Market Research.

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