Introduction to Research Methods - COMM8001

This course introduces students to business research problems and the ways business research is conducted. The course aims to develop foundational research skills required for designing research projects, and provides an overview of research approaches and methodologies useful for conducting business research. Topics covered include: overview of the research process, theory and theorizing, critiquing a research paper, conducting a systematic literature review, writing a literature review, conceptual modeling and research design, archival research, case studies, surveys, experimental and simulation research, action and design research, writing and defending a research proposal