Tourism Marketing is one of the world's fastest growing industries. A major contributor to most economies, tourism contributes over ten percent of Gross Domestic Product in an increasing number of countries. Yet as tourism expands globally, competition among nations and among destinations is intensifying. To tackle the challenges ahead, tomorrow's managers need advanced marketing and management skills, as well as problem-solving and critical-thinking abilities. Our programs are designed to produce industry leaders who can operate in this complex yet stimulating environment.

Tourism Marketing is a specialisation that provides students with a wide range of employment opportunities. In addition to marketing courses, students can study contemporary global tourism from the perspectives of government, business and consumers/visitors and debate strategic marketing activities adopted by private- and public-sector tourism organisations.

In the Master of Commerce program, hands on operational study and industry work placement is optionally available, in parallel, through a nationally accredited training provider located next to the UNSW Kensington campus. This work placement gives students important practical skills. Graduates find careers in international hotel chains, resorts, airlines and tourism organisations, both in general management as well as in marketing.