Glossary

Use this search only if you have an exact code for a Program, Stream, or Course, e.g. 3403, ACCTA13502, ACCT1501 or ACCT*.

PR & Advertising/Design A - MDIAGS8234

Stream Summary

Faculty: ARTSC - Faculty of Arts&Social Science

School: School of the Arts and Media

Contact: sam@unsw.edu.au

Program: 8234 - PR and Advertising/Design

Award(s):

Master of Public Relations and Advertising (Specialisation)

View stream information for previous years

Stream Outline

This program allows students to undertake both a Master of Design (MDes) and a Master of Public Relations and Advertising (MPRA) over two and a half years, with students with appropriate background able to complete both degrees in two years.

This dual award provides graduates or those seeking to change careers both a professionally relevant, rigorous education in public relations and advertising and an industry-engaged, and professionally relevant education in design knowledge and skills. Increasingly PR and Advertising works with designers and design thinking, and designers are often working in the context of marketing and advertising.

These two degrees will equip you with the personal confidence and professional capabilities needed to move into creative leadership roles in freelance, project or design business contexts. As a student you will be challenged to and equipped to think critically and innovatively in your development of PR and advertising strategies and design and digital media practice. Both degrees merge contemporary theory and academic rigour with creativity, research, and practical industry skills, combining design creativity and rigorous research strategies.

The Master of Public Relations and Advertising and Master of Design dual award is ideal for industry professionals from advertising or design seeking to advance their career, as well as career-changers wanting to enter vibrant and rapidly evolving industries.

Stream Structure

You have been issued 48 UOC Admission Block Credit. To qualify for the award of the degree, you must successfully complete:

Master of Public Relations and Advertising

Advanced Disciplinary Courses (18 - 24 UOC)
Prescribed Electives (24 - 30 UOC)

Master of Design

Core (36 UOC)
Studio Areas of Practice (12 UOC)

Requirements for the Master of Public Relations and Advertising

Advanced Disciplinary Courses (18 - 24 UOC)

MDIA5028 Critical Perspectives PR & Adv (6 UOC)

AND EITHER

Practice Path (12 UOC)

MDIA5030 Brand Cultures (12 UOC)

OR

Research Path (18 UOC)

ARTS5100 Research Methods (6 UOC)
MDIA5008 Media Project (12 UOC)*

If you withdraw from the Research Path, the course ARTS5100 will be considered a prescribed elective.

* This course can only be taken in the final semester of enrollment, requires successful completion of at least 24 UOC and a minimum WAM of 75. You must have completed or be concurrently enrolled in ARTS5100 and must obtain permission from the program authority.

You can complete both pathways and will only have to complete 12 UOC of Prescribed Electives if you choose this option.

Prescribed Electives (24 - 30 UOC)

Please note: most courses are only run in ONE semester for the year, and you are strongly advised to plan your program accordingly, as otherwise courses may not be available.