Marketing - MARKAS7414
Stream Summary
Faculty: UNSW Business School
School: School of Marketing
Contact: UNSW Business School Student Centre
Program: 7414 - Marketing
Award(s):
Graduate Certificate (Specialisation)
View stream information for previous years
Stream Outline
The Graduate Certificate in Marketing is a pathway program, into the Master of Marketing, for professionals who do not have an undergraduate degree.
Information valid for students commencing 2015.
Information valid for students commencing 2015.
Stream Structure
The Graduate Certificate in Marketing comprises 24 UOC.
Students must complete 2 or 3 core courses (6 UOC each) and 1 or 2 elective courses (6 UOC each) to complete 24 UOC.
The core courses and elective courses are usually delivered over a six-week period in a semester.
The core courses are offered on Saturdays and the elective courses in the evenings during weekdays.
The program can be studied part time or full time to complete the 24 UOC required.
Core courses
Students must complete 2 or 3 core courses (6 UOC each) and 1 or 2 elective courses (6 UOC each) to complete 24 UOC.
The core courses and elective courses are usually delivered over a six-week period in a semester.
The core courses are offered on Saturdays and the elective courses in the evenings during weekdays.
The program can be studied part time or full time to complete the 24 UOC required.
Core courses
Elective courses:
- MARK6104 Services Marketing Management (6 UOC)
- MARK6105 Relationship Marketing & CRM (6 UOC)
- MARK6107 Advert, Prom & Int Mktg Comm (6 UOC)
- MARK6108 Strategic Digital Marketing (6 UOC)
- MARK6109 B-B Marketing & Key Acct Mgt (6 UOC)
- MARK6110 Advanced Marketing Strategy (6 UOC)
- MARK6111 Global Marketing Strategy (6 UOC)
- MARK6112 Advanced Topics in Marketing 1 (6 UOC)
- MARK6113 Advanced Topics in Marketing 2 (6 UOC)
- MARK6114 Buyer Behaviour (6 UOC)
Academic Rules
Please refer to the Program Structure for the academic requirements relating to this program.
Note: Articulation into the Master of Marketing requires an achievement of 65 Weighted Average Mark (WAM). On successful completion of the Graduate Certificate go to FAQs about admissions and complete an internal program transfer form for entry into the Master of Marketing.
Note: Articulation into the Master of Marketing requires an achievement of 65 Weighted Average Mark (WAM). On successful completion of the Graduate Certificate go to FAQs about admissions and complete an internal program transfer form for entry into the Master of Marketing.
Fees
For information regarding fees for UNSW programs, please refer to the following website: https://my.unsw.edu.au/student/fees/FeesMainPage.html
Entry Requirements
As determined by the UNSW Business School:
5 years professional marketing and business experience.
- Include with your application a detailed resume and evidence of your other academic or
professional qualification.
- You may need to undergo an assessment of prior knowledge.
5 years professional marketing and business experience.
- Include with your application a detailed resume and evidence of your other academic or
professional qualification.
- You may need to undergo an assessment of prior knowledge.
Further Information
Please note that these requirements may be subject to change.
Students are advised to follow requirements according to the year they commenced.
Please refer to previous editions of the Online Handbook for your program requirements.
Contact the UNSW Business School Student Centre for advice.
tel: + 61 2 9385 3189
location: Level 1, room 1028, Quadrangle Building
Forms, policies and procedures
Frequently asked questions
Students are advised to follow requirements according to the year they commenced.
Please refer to previous editions of the Online Handbook for your program requirements.
Contact the UNSW Business School Student Centre for advice.
tel: + 61 2 9385 3189
location: Level 1, room 1028, Quadrangle Building
Forms, policies and procedures
Frequently asked questions
Related Program(s)
Area(s) of Specialisation
Contents
Study Levels
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