Strategic Management - ZBUS8101

Faculty: UNSW Canberra at ADFA

School: School of Business @ UNSW Canberra at ADFA

Course Outline: ZBUS8101 Course Outline

Campus: UNSW Canberra at ADFA

Career: Postgraduate

Units of Credit: 6

EFTSL: 0.12500 (more info)

Indicative Contact Hours per Week: 3

Enrolment Requirements:

Restricted to students enrolled in Graduate Diploma or Masters programs.

CSS Contribution Charge: 3 (more info)

Tuition Fee: See Tuition Fee Schedule

Further Information: See Class Timetable

View course information for previous years.


The objective of this course is to investigate the role of strategy in achieving organisational success in commercial environments. It examines the nature of organisational objectives, capabilities and strategies and, in particular, the role of corporate and business strategies as determinants of superior performance. This course also addresses corporate social responsibility in strategic management.

Learning Outcomes

By the conclusion of this course you should be able to:

1. analyse and evaluate an organisation in its context from a strategic perspective;

2. determine appropriate strategic directions for an organisation; and

3. define and recommend a course of action that is consistent with the recommended strategic direction.

You are expected to achieve these outcomes in accordance with the codes of ethics and behaviour endorsed by the UNSW.


Distance mode only


  • Introduction and definitions;
  • Business strategy analysis;
  • Business strategy decision-making;
  • The external business environment;
  • Industry life cycle;
  • Resources, capabilities and competitive advantage;
  • Analysis of competitive advantage;
  • Measuring performance and gap analysis;
  • Multi-business corporate strategy, vertical integration, and diversification;
  • International corporate strategy;
  • Implementing strategy;
  • Changes in strategic management; and
  • Revision.
ADFA Graduation

Study Levels

UNSW Quick Links