Advertising Strategy - MDIA5024
Faculty: Faculty of Arts and Social Sciences
School: School of the Arts and Media
Course Outline: School of the Arts and Media
Campus: Sydney
Career: Postgraduate
Units of Credit: 6
EFTSL: 0.12500 (more info)
Indicative Contact Hours per Week: 2
Enrolment Requirements:
Prerequisite: Enrolment in a postgraduate PR & Advertising or Journalism & Communication program
CSS Contribution Charge: 1 (more info)
Tuition Fee: See Tuition Fee Schedule
Further Information: See Class Timetable
View course information for previous years.
Description
This course offers an introduction to the strategies engaged by advertisers, and to the role that advertising plays in consumer culture. There is a focus on the nuanced theory and strategic thinking behind the messages we consume daily.
You will explore social, cultural, literary, and visual communication theories that may be engaged to understand and critique individual advertisements, and you will also learn how to analyse the sometimes very subtle strategies behind full-scale advertising campaigns.
You will explore social, cultural, literary, and visual communication theories that may be engaged to understand and critique individual advertisements, and you will also learn how to analyse the sometimes very subtle strategies behind full-scale advertising campaigns.
Study Levels
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